Real Estate Focus Mentor by Cherry Summers

Focus Mentoring - What is it? As agents who have been in the business for many years, we have been approached by just about everyone with a new scheme or system to help us better serve our clients and organize our business into a money making machine. Many of us have drawers full of cd's, cassette tapes, and binders filled with someone else's idea of how our business should be done. So why do you need at Focus Mentor? First of all, I believe that the Real Estate business is "personal" in nature. The agent is a "person" with particular talents and the Buyers and Sellers, being "persons", are attracted to an agent by confidence, experience but more importantly, by the personal connection with the agent and about how they feel about trusting the agent they hire. There are a multitude of "kinds" of agents in the Real Estate business who all make very good incomes and have many satisfied and loyal clients and customers. The reason is simple, there are multitudes of "kinds" of clients and customers to match up with agents with whom they have a common understanding. Often, as experienced agents we just discard those ideas & systems we purchased and simply trudge on the way we were. But, what if there is another way to make your life and your business more fun and more lucrative? As an experienced marketing person, I can see that there are very strong talents that are not being utilized in a person's marketing and, in my opinion, certainly should be. Since I believe the business to be personal in nature, sometimes it helps to have another person, lead you to understand your strengths and joys; and, advise you on how to incorporate those strengths and joys into your business so you'll be having more fun and be much happier while building a solid business. For agents who have only been in the business for a few years and are not sure how to find the right tools to build their business, it can help to have someone lead you to your joys and strengths and then use those to build your marketing and presentations. Real Estate is a Fun business to be in and you should be having fun doing it.
In one sentence, can you describe to Sellers what you specialize in?
Does the following describe your business?	Did you answer Yes to any of the Questions?
Are you driving all over the place to different cities, possibly states, to list properties in every price range? Are you listing condos, houses and vacation properties and trying to fit into each of those molds as an expert? Are you confused about how to market yourself or have you just stopped doing it? Have you been in the business for 2 or 3 years and don't believe you have the momentum you thought you would by now? Have you returned to the business and don't know where to start again?	If you answered yes to any two of the questions to the left, you need to focus yourself, your expertise and your business and marketing plans. The trick is discovering your talents and most people can't exactly find that out for themselves. I offer mentoring services at the rate of $40.00 per hour. It usually only takes one visit of 1 to 1.5 hours to find out the areas of your business that need adjustment. Residential Real Estate is a broad category of business types. No one has ever been able to sell all types of properties in all areas and be successful. It is important to discover your own expertise and mold your business and marketing plans around that expertise. In just a few questions, you can learn which part of the real estate business makes you feel your best, and that is the goal, to feel your best. Confidence and hard work is the answer to being great in real estate, but you must find and work your specialty and have fun working it in order to last.
In an effort to have a productive consultation, please provide the following prior to your appointment: Years in business, location of office, current listings & sales, photocopy of personal marketing & website address, if any, so that I can review your current business prior to our meeting. For a consultation, please feel free to contact me via email for an appointment. Contact Information: Cherry Summers, Managing Broker Real Estate Marketing Focused on Results 425.260.4080 Direct or email: bingcp@gmail.com

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Cherry Summers, Managing Broker Real Estate Marketing Focused on Proven Results 206.260.4080 Direct CherrySummers.MI@gmail.com Coldwell Banker Danforth & Associates, Inc. 2111 N. Northgate Way Ste 101 Seattle, WA 98133 Office: 206.971.8800 Fax: 206.402.4367
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