Real Estate Agent Websites by Cherry Summers

Today's Buyers Demand Online Brochures for Luxury Homes

Are your Sellers of Luxury Homes getting impatient for more showings? Appease them with their own Online Brochure and Website that today's Home Buyers demand.

Time is limited for our new Luxury Home buyers. They have very busy lives and getting that new home is important to them; but it does not out weigh their commitments to jobs, families and outside activities. Often they look online at night and they want to be able to view the entire home with adequate descriptions and, view those photos at their own pace. Which translates that they may look at the photos of a kitchen, master bedroom, etc. for long periods of time imagining themselves living in those rooms of your luxury home listing.

After viewing the online brochure, the buyers will drive by the property, even when it is a far distance away. They will spend time driving through the neighborhood, the town etc. and go back home to think about it without going inside the home. Upon their return home, they likely will visit the online brochure/website again and again; then, they will call an agent to view the property in person. Never forget, today's buyers have little or no time to spare, so calling an agent is the very last thing they will do and that is when they will be ready to view the home in person. The online brochure/website is critical to entice and encourage today's buyers to come to your luxury listings.

Listing Home Tours do not fill that need. Buyers want large high quality photos with no movement. Home Tour photos often move and transform and all have photos that are too small. The MLS limits photos to fifteen and the photos are small and cannot show the entire luxury home of today.

For Sellers, this means when a Buyer finally sees the home in person they are just checking out what they already know. This can reduce the number of showings by people who really not interested in buying immediately. So the Buyers who do look are the ones who are very interested and know what they want.

The Online Brochure/Website is the correct answer to attract today's luxury home buyers.

Why have Agent or Property Websites?

Agent Website and single Property Websites work together to get the attention of Buyers and Sellers. Sellers see that you are Online which means they will be online. Buyers want information and photographs that are not available on the MLS. It's a win win to attract Buyers and Sellers.

This is the age of technology. The Internet is the open house of the future. More and more Agents are missing those big listings because they don't get it.

Information age Buyers and Sellers, often termed "techies", can be of any age group; what they have in common is they all avidly use the Internet to research the market, properties and Agents.

Sellers want an Agent who can price their property, but more importantly an Agent who can attract a qualified Buyer to their home. Techies are the Buyers of the future.

Buyers look online first. They research schools, neighborhoods etc. First they want to see clear photos with detail of layout of rooms. They may spend allot of time looking at those photos; so be sure the photos are large enough to imagine themselves in that kitchen or master suite.

Buyers then drive by the house. Note: Be sure there is a flyer there with your website or the property website address on it.

Buyers call Agents last.

The purpose for web presence is simply to provide easy access to information that the buyer or seller require themselves to have, so that they can make a decision to call an Agent.

Website Etiquette:

Real Estate Websites that require a person to sign up with all their information are ineffective. Buyers and Sellers are online to gain information not to give up information about themselves. Font sizes are larger - approx. 10 pt. Real Estate is a person to person business relationship, honor your visitors privacy. If you have the information, they will call you.

Do's & Don't s for Real Estate Websites

You have less than 3 seconds to impress a Buyer or Seller to stay on your website.

Do: Have photographs of Houses on your first page, not cityscapes. If you specialize in Condos, have photos of Condos. Remember what you are selling: Real Estate, Don't: Show pictures of your city's tourist attractions. Buyers and Sellers are looking for information on Real Estate. Do: Make it clear to them in the first 3 seconds that you sell Real Estate and what your specialty is.

Visitors: Respect their time, they don't have much to spare. The only purpose to be on your website is to gain information. Do: Make the information clear and without distractions. Don't: If you have Flash, they will dash. Remember you are not selling theme parks, you are selling homes. Do: Keep it simple.

Discovery is everything! Do: Make your website easy for Buyers and Sellers to find. Put web addresses on signs, flyers, brochures, business cards, email and direct mail campaigns, newspaper and any advertising you may have. Do: Use Google Adwords.

Time is everything: Do: Preassemble searches for Buyers and Sellers so all they have to do is hit one button and see all the homes available in that area and/or price range. Don't: If they have to assemble the search by trying to understand your own web designers way of including every single neighborhood etc, you are wasting their time. Don't: Time is everything to online shoppers, don't waste their time. Do: Use Interactive Mapping on your site.

Photographs are Key: Do: Post clear photographs of each room, interior and exterior features, views etc. Do: Keep single property sites about the property, not the area attractions or schools. Buyers already know which town they want to live in, they are looking for real estate information, photos and details!

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About Cherry

Home     Website Design     Print Brochures      Online Brochures    Ads Magazine & Guides     Resume

Focus Mentor           Rates         About Cherry Summers

www.kathybeckes.com      www.mercerislandwaterfront.net     www.beckeshomes.com

www.krisrobbs.com       www.lakewashingtonwaterfront.com       www.mercerislandrealestatebroker.com

       www.gallagherco.net


2008 Cherry Summers. All rights reserved.

Cherry Summers, Managing Broker Real Estate Marketing Focused on Proven Results 206.260.4080 Direct CherrySummers.MI@gmail.com Coldwell Banker Danforth & Associates, Inc. 2111 N. Northgate Way Ste 101 Seattle, WA 98133 Office: 206.971.8800 Fax: 206.402.4367
	CB Disclaimer:©2009 Coldwell Banker Real Estate LLC. All Rights Reserved. Coldwell Banker® is a registered trademark licensed to Coldwell Banker Real Estate LLC. An Equal Opportunity Company. Equal Housing Opportunity. Each Office is Independently Owned and Operated.